As part of the project, Crave Interactive developed CJ, a friendly fox avatar who feels like a natural member of the Foxhills team. Acting as a digital concierge, CJ assists guests with property amenities, daily events, restaurant hours, and personalized recommendations. The experience is seamless, conversational, and designed to reflect the Foxhills brand.
As part of the project, Crave Interactive developed CJ, a friendly fox avatar who feels like a natural member of the Foxhills team. Acting as a digital concierge, CJ assists guests with property amenities, daily events, restaurant hours, and personalized recommendations. The experience is seamless, conversational, and designed to reflect the Foxhills brand.
Josh Abbott, Marketing Director at Foxhills Club & Resort, praised the initiative:
“It’s really great that we’ve got this tangible evidence in the rooms that we can utilize AI to enhance the customer journey and customer experience.”
By introducing CJ, Foxhills has been able to:
Improve guest satisfaction with immediate, 24/7 support.
Empower staff to focus on high-value personal interactions.
Strengthen brand identity through interactions that feel uniquely Foxhills.
Generate industry attention with strong PR coverage and interest from peers.
Josh Abbott, Marketing Director at Foxhills Club & Resort, added:
“Our use of AI has been getting a lot of traction at industry events through marketing colleagues, as well as great PR and a strong response across the press.”
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