Spa & wellness

Top tips

Keep it updated

As any spa manager will know, regular offers and promotions are a great way to ensure a full treatment diary. It's important to ensure that your schedules are kept up to date, so that your guests don't miss out on any great opportunities.

Keep it appealing

Imagery is key to selling experiences, and there is no better way to encourage a guest to purchase a spa treatment than with enticing visuals. Tailored images and GIFs for different treatments that showcase the relaxing vibe of your spa are key to boosting those sales.

Keep it concise

When people book a spa treatment, they are looking for the ultimate level of relaxation, so it is important to make the booking process as smooth as possible. Ask only the essential questions necessary for the relevant treatments to ensure they are keen to complete the booking request and increase your profits.

Boosting revenue

Guest engagement

Operations

Boosting revenue

Crave devices are designed to help you and your staff promote the key spa products and services that generate the most revenue.

With a range of helpful features such as upselling and promotional messages, coupled with eye-catching designs and video capabilities, you have the best tools at your disposal to really increase those sales.

Below you will find our top tips and best practice information to help you generate more revenue from your Crave devices.

Best practices & top tips

Make your pricing clear

In our experience, guests are more likely to make a spa booking when pricing is clear. Ensure that all parties are on the same page by clearly displaying the price per treatment on each product to avoid any unpleasant surprises or disincentives for the guest to book.

Showcase your best sellers

You know best which treatments sell quickly, and which are the 'harder sells', so tailor your treatment menus accordingly. Make sure your best deals and hottest treatments are at the top of your menu, and then use promotions to increase the spend of those lesser-filled spots.

Promoting gift vouchers and sales

When the guest is looking at your spa, it is important to take every opportunity to make a sale. So even if they're not in the mood for a treatment, displaying gift vouchers on the Crave solution is a great way to secure a sale, even if they don't use them on the spot.

Classes and availabilities

Highlight your latest classes and schedules on the tablets to encourage guests to attend. These can be added as attachments for easy updating.

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Update your prices

It is important to ensure that all prices are kept up to date, so that the guest knows exactly how much they can expect to pay when they receive their treatment.

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Increase your revenue

Make the most of treatment enhancements by upselling your products to maximise revenue per sale. These can be easily added using Crave's alterations functionality.

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Implement external links

The Crave system is very dynamic and can link to external collateral; with just a few clicks, you can direct guests to your website to make their bookings.

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Guest engagement

It's not always easy to keep guests interested, which is why our solutions are designed to be interactive and can do some of the talking for you.

A combination of dazzling homescreens and exciting messages can draw their attention to the amazing services you have to offer. Combine this with easy to read collateral and a user-friendly enquiry system to get them engaged and interacting.

Here are some tips to help you get the most out of guest engagement and, in turn, increase sales.

Best practices & top tips

Enhance your offering with videos

When it comes to stimulating the mind, body and spirit, people absorb more when it is visual and interactive. Therefore, the ability to use video content on the Crave device, whether for in-room exercise classes or simply to showcase your wider fitness offerings, is a winning solution.

Make the most of your aesthetic

Your venue has its own vibe and personality, so tailor your imagery accordingly. If your spa visitors are there for serenity and relaxation, use soft colour palettes and calming imagery to portray that experience. If you are in a bustling city with a great gym, showcase this with energetic videos and GIFs.

Take charge and reach out

Instead of waiting for your guests to come to you, reach out to them with the latest promotions and offers. Use Crave's messaging functionality to inform them of last-minute spa openings or showcase your unique services with a vibrant pop-up to entice them to book.

Adding product images

First you need to find the right image, then you need to add it. The Crave CMS makes it easy to add and update your images with just a few clicks. No need to resize, the system does it for you.

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How to add video

Adding video attachments is an excellent way to really showcase all that your property has to offer. If you have great video collateral, our system can host it for you.

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Adding translations

We know how important it is to have multilingual content, so making sure your collateral is translated into your core languages is a must. Fortunately, the Crave CMS caters for any language you may require.

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Scheduled messages

Promoting your treatments doesn't have to be a chore, you can plan ahead. With the Crave Scheduled Messaging feature, you can schedule your messages to go out in advance, saving you valuable time on the day.

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Operations

The Crave system is here to help you, to streamline your operations and ensure you can get people through the doors to make the most of your facilities and experiences.

There are a number of things you can do to make the most of the Crave system, to ensure it works for you and helps you focus your valuable time on the tasks that matter.

Below are some of our tips to help you get the most out of the Crave system.

Best practices & top tips

Gather key information

For spa bookings, it is important to get the right guest information so that you can easily confirm their treatment or ask for follow-up information. Crave's alteration functionality allows you to ask the right questions for each spa booking, making life easier for everyone involved.

Clarity in your policies

Spa etiquette is very important, so make sure it is prominently displayed in your section of the Crave system. If you have a no-footwear policy or a quiet area, make sure the guest knows this in advance to avoid any mishaps or awkwardness, and make the whole operation run much smoother.

Consistency is key

Consistency is key when creating your menus. People want to be able to browse your menu with ease, so ensuring the prices, opening hours and other key details are always in the same location. This will make the booking process easier for your guests.

Layout of your products

The Crave CMS simplifies the process of arranging the layout of your products in an attractive manner. On top of that, with a system that caters for markdown text, you can add some flair to your layout.

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Console and order handling

Encouraging guests to place orders is only one aspect, processing them is another. To ensure efficient order processing, it's essential to learn how to effectively utilize the Crave staff consoles.

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Ad-hoc messages

You can make the most of those empty spa slots by sending our ad hoc messages through the Crave console to ensure you get those bookings. Curating these last minute offers could not be easier.

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Instant Video

Enhance your offering with Crave's Instant Video. Chat face-to-face with guests from a central location for bookings, questions, and on-site offerings. It's secure with end-to-end encryption and just a click away.

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Speak to support

Connect with our support team to discuss any content or support requirements you may have.

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