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Crave AI Best Practice

Streamlining the processes

When we're building an AI bot, let's make sure we're working smart and smooth.

We want to cover all our bases, keep things consistent in how we approach them, and learn from what we are doing.

It's all about making this AI journey as awesome and effective as possible!

General Guidlines

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Consider the primary viewing platform, whether it's a smartphone, tablet, or desktop. The goal is to tailor the content to ensure optimal viewing and usability on this primary space. User experience should be exceptional, regardless of the device they're using.

Content Alignment:

  • Maintain Consistency: Ensure that the content is consistent across various sources, including Appless, PDFs, and AI-generated information.
  • Accuracy and Reliability: For example, if we mention breakfast availability at a restaurant, it's essential to ensure the accuracy of information regarding the restaurant's location across all platforms.
  • Trustworthiness: Consistency and accuracy are key to providing reliable and trustworthy information to our users, enhancing their overall experience.

Required assets for AI Bot creation

IMAGERY

  • Hotel AI Bot image (Eyes Open) in brand colours
  • Hotel AI Bot image (Eyes Closed) in brand colours
  • Blurred background image - Preferably of the property reception/lobby space
  • Transparent company logo (PNG format preferable) - Consider that primary and secondary brand colours are used for the UI of the AI Bot. See if the brand has an approved logo in black and white or consider other alternatives.

COLOURS

  • A primary and secondary colour to use (Hex Codes) - To match brand colours and identity.
  • Button colours - set colours for the mic button, open/close chat button and mute button 

FILES

  • AI persona file - is a file holding instructions for AI. Typically provided by Petr
  • AI data file - is a file holding information and links for the AI. Typically created by the CS team.

EXTRA

  • Headline text - the name of the bot for example “HYDE HOTEL BOT” or “PROPERTY SEARCH BOT”
  • Ask me text - text shown above record button “ASK ME ANYTHING, PRESS TO SPEAK”
Hyde-resort-avatar

Creation of the AI Bot

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  • The bot utilizes item descriptions to determine when to use specific responses to user questions. These descriptions also serve as "keywords" for the AI. So, it is important to ensure that your descriptions cover relevant keywords. For example, when describing housekeeping, mention items that can be ordered like toiletries, so the AI can understand requests for specific items such as toothbrushes.

  • Keep item descriptions concise, focusing on the most crucial information about the item. Detailed information is available in the visual window, so the AI should convey essential details such as attraction location and opening times.

  • Avoid using marketing language and refrain from duplicating information. If there are similar entries, like "checkout" and "express checkout," try to combine them if possible. If not, ensure clear verbal differentiation between the two.

  • Organize the AI list by grouping similar items together under categories like dining, hotel services, and attractions. Entries within these categories should be arranged alphabetically.

  • Most items will include a link. Add links in this format: <<CRV>>FULL URL<</CRV>>.

  • When adding links to Appless categories, use an optimized link format, for example:

 

Creation of the AppLess pages

  • Ensure that the linked pages are coherent and align with the AI responses. Use clear and consistent category names, like "In Room Dining," both in the AI and in Appless to avoid any confusion.
  • Focus on improving the visual appeal of the pages. Include images for all products, and ensure responsiveness for all AI AppLess builds. Avoid using hero images as they may not display well in responsive mode.
  • Evaluate whether Appless pages offer actionable buttons or valid content instead of just displaying images. Consider the number of items loaded on a single line, and adjust if necessary for improved aesthetics.
  • Ensure that all forms are contextually sensible, with clear and easy-to-use options for selection.
  • Check all attached media, particularly PDFs, to confirm the accuracy of the information. Whenever possible, display PDF attachments within product descriptions using markdown for better user experience.
  • Minimize the use of PDFs unless they are essential. If a PDF contains limited information, consider converting it into one or more Appless pages for enhanced accessibility.
  • When recreating Appless pages using brand products, follow these steps for brand photos and short descriptions:
    • To make brand photos work, unlink the brand photo and then upload it again as you would for a regular product.
    • Include the English short description within the product itself, and place the Spanish short description on the brand product, as the translation is not editable within the product itself.
in-room-dining

Adding Map URLs

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  • Open Google Maps.
  • Locate the hotel on the map and mark it with a pin.
  • Perform a search for your desired category, such as pharmacies or restaurants.
  • Click on the three horizontal lines at the top-left corner.
  • Select "Share or Embed Map."
  • Copy the URL.
  • Utilize only the portion of the URL highlighted in blue:
     <iframe src="https://www.google.com/maps/embed?pb=!1m16!1m12!1m3!1d78478.01756659217!2d-0.6974009490353366!3d52.07175520816437!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!2m1!1spharmacy!5e0!3m2!1sen!2suk!4v1695196472962!5m2!1sen!2suk" width="600" height="450" style="border:0;" allowfullscreen="" loading="lazy" referrerpolicy="no-referrer-when-downgrade"></iframe>

Quality assurance for imagery

Visual Verification:

  • Thoroughly examine visuals in all display modes, including mobile, tablet, and desktop, to ensure consistency and quality.

Avatar Placement and Sizing:

  • In desktop and tablet modes, ensure the avatar occupies approximately ⅓ of the screen on the left side.
  • In mobile view, the avatar should be centered and take up a significant portion of the screen.

Avatar Composition:

  • Confirm that the avatar's head is not cut off, maintaining a visually pleasing appearance.

Animation Assessment:

  • Verify that the avatar blinks her eyes, adding a dynamic element to the imagery.

Brand Color Consistency:

  • Apply brand colors consistently, ensuring a visually harmonious look. Consider recording a message to assess how the green recording indicator complements the overall color scheme and make adjustments if necessary.

Appless Page Evaluation:

  • Ensure that all Appless pages appear aesthetically pleasing and function properly when accessed through the AI.

Content Quality:

  • Check if Appless pages load with actionable buttons or valid content, rather than merely displaying images.

Line Item Display:

  • Examine the number of items loaded on a single line and evaluate whether it would enhance the visual appeal by adding or removing items.
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Quality assurance of content

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Entry Variations: Ensure that the bot understands and provides valid links for all relevant entries, even when users ask in unusual or indirect ways. For example, if a user asks for items like toothbrushes or pillows, make sure the bot redirects them to the appropriate page, in this case, the housekeeping page.


Contextual Relevance: Verify that the context aligns with the resources provided. When a user inquires about a specific topic, such as in-room dining, ensure that the bot offers the most important and relevant information about that topic. Users should be directed to the corresponding in-room dining page.

Functional Links: Confirm that all links provided by the bot are functional. If the bot responds correctly to a user query, it should also open the associated link when one is included. Consistently verify that links are working as expected.


Error Resolution: If the bot consistently fails to open links, investigate whether it is mistakenly identifying duplicate entries or if there are issues with the links themselves or the use of the <<CRV>> <</CRV>> bracket.


By following this checklist, you can ensure that the bot both understands user queries effectively and provides valid links to relevant resources, creating a seamless and informative user experience.

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Speak to our team

Are you interested in learning more about Crave AI and how it can help your hotel provide great service?

Request a demo or video call the Crave team now.

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